Birmingham City, Aston Villa, Liverpool & Newcastle United fooball kits redesigned with local brands

World famous football kits have been resdesigned with iconic food and drinks brands based near the different clubs as discussions into banning gambling sponsors continue. Here’s what they could look like

With reports that the Premier League could ban gambling sponsors on football shirts and regular conversations about the ban ongoing, what if shirts were sponsored by a team’s local food and drink brands instead?

The team at looked at various British football teams that have famous food and drink brands that were founded locally, and designed some eye-catching alternate football shirts inspired by those brands.

See the different kit designs below

Birmingham City - Cadbury

Birmingham’s most famous food and drinks brand is, of course, Cadbury.

Blues’ home strip would look like if it was sponsored by the iconic brand


The iconic chocolate brand Cadbury was founded way back in 1824 by a Quaker named John Cadbury. Founded in Birmingham, the brand began as a drinking chocolate brand until 1847 when Cadbury competitor Fry’s invented the first chocolate bar. In 1849, Cadbury released the iconic bar which we all know and love today as a response to Fry’s.

Therefore, it’s only right that Birmingham City should don a Cadbury’s shirt in the brand’s appetising dark purple colour. Here’s the design of what Blues’ home strip would look like if it was sponsored by the iconic brand.

Boyle Sports is the club’s current sponsor.

Aston Villa - Bird’s Custard

Aston Villa’ Bird’s Custard strip

Formulated in Birmingham in 1837 by Alfred Bird, this egg-free custard was developed as Bird’s wife was allergic to eggs which was the traditional ingredient used to thicken custard. His custard recipe was so well-received by his dinner guests he decided to put the recipe into wider production.


Whilst Birmingham City lays claim to Cadbury’s, fellow second-city rivals Aston Villa lays claim to Bird’s Custard with this beautiful multi-coloured kit.

Car dealers Cazoo are Villa’s current shirt sponsor.

Liverpool - Jacobs Crackers

Liverpool’s Jacobs strip

Whilst Jacob’s was originally founded in Ireland, the first factory in England opened in Liverpool in 1914. Shortly after, the Liverpool factory separated from the Irish business and became its own Limited Company, which led to the brand becoming the iconic staple to pair with a cheese of your choice.

The eye-catching orange shirt might send fans crackers. Maybe Jacob’s crackers and cheese should be the next concourse snack at Anfield?


Standard Chartered is the Merseyside club’s current sponsor.

Newcastle United - Greggs

Newcastle United - Greggs

John Gregg founded the Tyneside bakery in 1939, and in 1951, the very first Greggs shop was opened in Gosforth, Newcastle which grew to be the iconic food-on-the-go chain it is today with over 2000 stores nationwide specialising in savoury snacks and sandwiches.

It’s only right that Newcastle United pride themselves on being the home of Greggs with this lovely alternate shirt in Greggs blue, yet keeping their iconic striped design.

The club is currently sponsored by the betting company Fun88.


Manchester City - Vimto

Created in Manchester by herbs and spices wholesaler John Noel Nichols in 1908, it was originally called Vim-Tonic before he shortened the name to Vimto in 1912.

This eye-catching purple design with subtle bubbles across the shirt would certainly make the team stand-out on the pitch.

City are sponsored by Etihad Airways.


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