West Brom have been heavily linked for a loan move for Archer in recent weeks and whilst things can of course change in football, Gerrard appears to have ruled that out as a possibility.
The 20-year-old forward is attracting interest from around England’s top two tiers and that interest is only growing further every time he sets foot onto a football pitch.
After a successful second-half of the season with Championship side Preston North End, Archer continued his impressive form post-season, bagging four goals in as many games for the England U21s this month.
And it’s now looking likely that he will return to fight for a place among the Villa first team, though that isn’t stopping the rumours swirling with Albion being touted as a likely destination.
However, if a move is to happen, Gerrard has already stated that it will have to be for big money.
Speaking back in April, the Villa boss said: “Ryan [Lowe] phoned me two days ago and asked for him back next season.”
“I told him to tell Peter Ridsdale to get his naughts out if he’s wanting him on a full-time basis!
“I also said that he won’t be available for a loan because the idea of the loan is to give him some experience to get him back in the group and to have a positive pre-season.
“I want more forward options in the number nine position, if you like, so we’ll analyse Cam in pre-season and we’ll make the decision from there. He’s a big, bright prospect here.
“Ryan’s done a good job with him. Preston have given him a really good opportunity to be fair but everyone wants Cam Archer and everyone wants Keinan Davis!”
Elsewhere, see what West Brom manager Steve Bruce said about the links to Archer here.
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