Aston Villa to change club crest - have your say

Aston Villa has announced that the club will be changing its current club crest.

And as part of the process, the club will be consulting with fans over the coming months so they can have their say on new designs.

The club is changing the badge following the 40^th anniversary of the European cup win, with the club saying “we’re looking to focus on what’s ahead of us.”

What has the club said?

A statement on the club’s website, read: “That day in ’82 is the brightest moment of our past, but it’s never been a more exciting time for our club to look forward too.

“After revisiting that great night in Rotterdam – the iconic shirts, the old club crest – Aston Villa is looking to review how we present ourselves visually in the future; this will include changing our current crest.

“We want to examine elements including the crest’s shape, the way we showcase our unique name and how we use our colours as powerfully as possible to represent our modern-day club with such a rich heritage.

“As part of this process, we’re going to be getting in touch with true claret and blue Villans over the coming months to invite you, the fans, to take part.

“An important part of this dialogue will be conversations with our Fans Consultation Group. It’s your club and your voice matters in this review. Together, we will find a way of looking at our best for the future whilst respecting our traditions, achievements and DNA.”

How can fans get involved?

Supporters can register their interest online, here.

The club will be running sessions with the Fans Consultation Group, as well as bringing together a representative sample of Villa fans, to have some discussion around the possibilities for change and what it could look like.

Villa said it won’t run public or fan polls to show development, but “will ensure that fan voices are present at important decision-making steps.”

When the new badge be revealed?

The club said: “This is an important exercise and we want to get it right, with the right inputs and opinions, rather than rush it. As a result, this is not something you can expect to see in the 2022/23 season.”

A message from the editor:

Thank you for reading. BirminghamWorld is Birmingham’s latest news website, championing everything that is great about our city - reporting on news, lifestyle and sport. We want to start a community among our readers, so please follow us on Facebook,Twitter and Instagram, and keep the conversation going.