Aston Villa announce ‘multi-million-pound agreement’ as three-year contract penned

Aston Villa have announced a multi-year partnership with betting and casino company BK8, which sees the brand become the new lead for the club’s home, away and third kits.

BK8 will take over from Cazoo as the Villans’ main shirt sponsor, beginning with the upcoming 2023/24 season and running all the way through until the end of the 2025/26 campaign.

The decision has been made with an agreement in mind for charitable donations to be made, with BK8 committing a contribution for every adult third shirt sold. Money will be handed to a local charity in Birmingham, which will be revealed in due course.

BK8 have a track record of working with programmes involving mental health awareness and this new initiative with Villa is the first of a number of collaborations with the Premier League outfit.

Speaking about the rationale behind their charitable aims, BK8 EMEA Managing Director Michael Gatt, said: “We are really delighted to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa.

“Being able to give something back to the supporters for their dedication is a hugely significant part of the reason we want to be involved with a prestigious institution, which is what Aston Villa Football Club are.

“As a brand working in football for the last few years, we have committed to working closely with our partners’ local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area.

“Over the next three years of this deal we will work tirelessly to make an impact in this area with a number of programmes across the region that engage with Villa supporters locally but also on a global scale.”

An Aston Villa spokesperson added: “Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia.”

All three of Villa’s 2023/24 kits are yet to be unveiled but it’s expected an announcement will follow soon.