"You're fired!"
Soon our screens will be full of highlights and lowlights as social media works itself into a frenzy as the latest series of BBC hit reality show The Apprentice is almost upon us.
Sound-bites from the contestants are never far from the trending sections of X and Instagram, often for cringe-inducing moments.
Series 18 of Lord Alan Sugar's business-based reality TV show is due to air on BBC One and BBCiPlayer from Thursday, February 1.
It sees "business" people compete against one another in a series of challenges, hoping to be ‘hired’ by business magnate Lord Sugar.
Say hello to the brand-new contestants of The Apprentice 2024 - we're sure you're itching to see more of them on TV and socials in the coming weeks:
13. Rachel Woolford
Rachel Woolford is the owner of a boutique fitness studio from Leeds. | BBC
14. Raj Chohan
Raj Chohan Raj Chohan is a mortgage broker from Leamington Spa. | BBC
15. Sam Saadet
Sam Saadet is a pre and post natal fitness coach from Essex. | BBC
16. Steve Darken
Steve Darken is a management consultant from London. | BBC