"You're fired!"
Soon our screens will be full of highlights and lowlights as social media works itself into a frenzy as the latest series of BBC hit reality show The Apprentice is almost upon us.
Sound-bites from the contestants are never far from the trending sections of X and Instagram, often for cringe-inducing moments.
Series 18 of Lord Alan Sugar's business-based reality TV show is due to air on BBC One and BBCiPlayer from Thursday, February 1.
It sees "business" people compete against one another in a series of challenges, hoping to be ‘hired’ by business magnate Lord Sugar.
Say hello to the brand-new contestants of The Apprentice 2024 - we're sure you're itching to see more of them on TV and socials in the coming weeks:
9. Onyeke Nweze
Onyeke Nweze is a chartered company secretary from London. | BBC
10. Paul Bowen
Paul Bowen is a director of a pie company from Lancashire. | BBC
11. Dr Paul Midha
Dr Paul Midha is the owner of a dental group from Leeds. | BBC
12. Phil Turner
Phil Turner is the owner of a pie company from Bognor Regis. | BBC