The Baby Show is returning to the NEC, offering new parents support and guidance.

The Baby Show sponsored by Pampers will be returning to the beloved Birmingham NEC this spring.

Taking place from Friday 8th May to Sunday 10th May 2026, The Baby Show is a much-loved pregnancy and baby shopping event.

With industry experts, trusted brands and household names in attendance, tens of thousands of expectant and new parents are predicted to visit the show across the three days.

The Baby Show provides incredible discounts, amazing deals and exclusive show offers all under one roof.

With over 350 brands showcasing their very best and latest products, The Baby Show is the perfect place for parents to try before they buy. With the opportunity to speak with knowledgeable and friendly experts, ensuring all visitors feel confident in their purchase decisions.

Those in attendance can shop from the nation’s favourite parenting brands such as Pampers, Tommee Tippee, MAM, Joie™, iCandy, My 1st Years, Bugaboo, Tutti Bambini, Nuby, Joolz, The Baby Room at Smyths, Aptamil, Mamas and Papas, Obaby, Folk & Thread, Live Vida, Foldimats, Gigil, Najell, Cheeky Rascals, Babyprints and more.

Returning fan favourite features will also be back at the show this spring. The Buggy Testing Track led by Project Baby and team, will host a range of buggies, pushchairs and strollers for visitors to try.

Offering parents and soon-to-be parents the opportunity to hear from leading industry experts, the much-loved Live Talks Stage sponsored by Tommee Tippee will be providing complimentary talks throughout the show across all three days.

Mallory Reynolds-Trout, Show Director at The Baby Show said: “We adore returning to the NEC each year and meeting so many new faces and growing families. The NEC is a brilliant venue with easy access for guests and plenty of space for our wonderful exhibitors to showcase their latest and very best products.

We simply can’t wait to welcome a new set of expectant parents through the doors in spring and support them on those first steps into parenthood with great products, informative talks and fantastic deals and discounts.”

Tickets are £28 on-the-door and £18 in advance, with great deals in the lead up to the show online, including early-bird tickets, saving £14 on-the-door until Sunday 15th February. **.

Visitors can also add on an amazing Baby Show goody bag, worth over £75, for just £6 and there are also a number of Tommee Tippee packages, where you can buy your tickets and your choice of incredible Tommee Tippee products in advance.

For more information on all ticket offers and to find out more about The Baby Show, please visit www.thebabyshow.co.uk/nec