Sutton Coldfield gets a rebrand in hopes it will stimulate the economy and attract more visitors

Local businesses in Sutton Coldfield have plans to get more people to work, study and shop in the town.
Laura Andrew
By Laura Andrew
Published 24th Jun 2022, 11:06 BST
Updated 24th Jun 2022, 11:09 BST

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The ‘Visit Royal Sutton Coldfield’ brand has been launched ahead of a very exciting summer for Birmingham and the surrounding areas.

The Commonwealth Games are due to bring at least half a million visitors to the region and the local BID (Business Improvement District) believes now is the perfect time for a rebrand.

BID Board members (left to right) Alison Clack, of Cerda Planning Stephen Nixon, of Enoch Evans LLP, Gracechurch Centre manager Angela Henderson, Mark Harris, of Mark Harris Accountants and BID Manager Michelle Baker. BID Board members (left to right) Alison Clack, of Cerda Planning Stephen Nixon, of Enoch Evans LLP, Gracechurch Centre manager Angela Henderson, Mark Harris, of Mark Harris Accountants and BID Manager Michelle Baker.
BID Board members (left to right) Alison Clack, of Cerda Planning Stephen Nixon, of Enoch Evans LLP, Gracechurch Centre manager Angela Henderson, Mark Harris, of Mark Harris Accountants and BID Manager Michelle Baker.
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Michelle Barker has recently been recruited as the new manager of Sutton Coldfield BID, she said: “The BID has been in place for 10 years and it’s key that we raise the profile of both the BID community and the town centre to place Sutton Coldfield firmly on the map.

“The new rebranding will help us to do that, by sending out the message that this is a wonderful place to spend time, to eat, drink, shop, relax and enjoy everything we have to offer.”

There will be a flight simulator at Armed Forces Day. There will be a flight simulator at Armed Forces Day.
There will be a flight simulator at Armed Forces Day.

The new era will begin tomorrow (Saturday, June 25 ) with an Armed Forces Day event.

Visitors will be able to enjoy a free flight simulator, live music and face painting.

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An army veteran will be selling tasty chocolate treats and the ‘Green Army Men’ from Toy Story will be on parade.

The new brand was announced by BID board members at last week’s Sutton Coldfield Business Fair.

As well as the new name ‘Visit Royal Sutton Coldfield’ there is also a new logo which includes four classic icons linked to Sutton.

There is a Tudor Rose - the town’s ancient symbol, a green leaf to symbolise the park, a church spire denoting the Holy Trinity (the town’s oldest building) and a crown to represent the town’s royal status.

The Green Army Men will be joining the parade. The Green Army Men will be joining the parade.
The Green Army Men will be joining the parade.
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The new logo will be appearing on all BID material promoting the town centre and will be rolled out over the next few months.

Michelle said: “This colourful new brand is just the first step - we are exploring so many exciting ideas for the town centre, such as open-air cinemas and speciality markets and other high profile events that will encourage people to Visit Royal Sutton Coldfield.”

Sutton Coldfield BID commenced its new five year term in January of this year and raises £200,000 per annum for town centre improvements.

A total of 377 businesses in the town centre pay a levy which funds initiatives and events.

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