Supermarket to open in South Yardley offering 50% off food and household products

Redistribution supermarket Company Shop South Yardley is set to welcome thousands of shoppers and is offering 50% off the normal retail price for high-quality food and household products.

The shop describes itself as “a supermarket with a twist with shelves stacked with food and products from all the major retailers, manufacturers - and brands, including Marks and Spencer, Morrisons, Nestlé, Iceland and Tesco.

It says that all items are perfectly good to eat or use, but have become “surplus” for a number of reasons including incorrect or wonky labelling, seasonal packaging or overstock.

The heavily discounted prices will help to stretch family budgets, whilst supporting the industry and simultaneously preventing good food and household products from needlessly going to waste.

The store is based at 1623/1631 Coventry Road, South Yardley, Birmingham, B26 1DD - the old Poundland site.

The Company Shop Group previously opened a store in Dudley where it says members saved over £1million on their shopping bills in the first three months since opening in March.

The Company Shop Group also said that it saved more than 500 tonnes of perfectly good food from going to waste within the first three months.

How can I get the best deals from Company Shop South Yardley?

The store is encouraging as many eligible individuals and families to sign up for a free membership card online ahead of the store opening, so that they can immediately benefit from the offers in store as soon as doors open.

The store is due to open on December 2.

People can apply for free membership online before the store opens, with membership open to those working in the NHS, social care, emergency services, FMCG supply chain, British Armed Forces, those working in charities and prison services, as well as those in receipt of means tested benefits, including families with children receiving Free School Meals (FSM).

What have the Comapny Shop Group managers said about the new store in South Yardley?

Beki Pratt, People and Retail Director at Company Shop Group said: “Following the success of Company Shop Dudley, we are delighted to be opening a new store in South Yardley and demonstrating our commitment to the region. With around a month to go until doors open, we would really encourage anyone eligible for membership to sign up as soon as they can, in order to benefit from our great offers when the doors open.

“Company Shop provides high-quality food and products that are around 50% off the normal retail price, helping to stretch family budgets in the area, while at the same time protecting the environment by reducing unnecessary waste. We can’t wait to welcome new members to our South Yardley store.”

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