Sky opens its first brick and mortar store at the Bullring in Birmingham

Customers can experience Sky Glass, Sky Stream, Sky Q, and a lot more at the store in the Bullring in Birmingham
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One of Europe’s leading media and entertainment companies, Sky, has unveiled its first bricks and mortar shop - and its opening at the Bullring in Birmingham. The announcement comes after Bullring said the shopping centre has another new store, Kenji.

Gap also returned to Birmingham and is located inside the shopping destination in the the heart of the city. American pop-star Ariana Grande’s beauty brand r.e.m. beauty also launched in Selfridges recently.

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Located in the Bullring Shopping Centre, the Sky shop comprises 1165 square feet in total and provides unrivalled space for shoppers to test the full suite of Sky products and experience the home of the future.

A statement from the company said: “Customer experience is at the crux of all Sky shops and they have been designed with customers’ needs in mind. The shop brings Sky’s industry leading service to shoppers across the UK and provides space for shoppers to speak with expert advisors.”

Sky’s retail outlets are placed countrywide and located in some of the UK’s biggest and busiest retail destinations such as Westfield London, St David’s in Cardiff, St James Quarter in Edinburgh, Bluewater in Kent, Arndale in Manchester, Battersea Power Station in London and most recently Castle Lane, Belfast.

First Sky store opens in Birmingham (Photo - Sky UK)First Sky store opens in Birmingham (Photo - Sky UK)
First Sky store opens in Birmingham (Photo - Sky UK)

What can you get at the store?

Sky will be bringing its wide range of products to the Bullring store. These include:

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Sky Glass – Sky Glass is the only TV with Sky inside, combining innovative hardware, software and content for the smartest TV experience yet, no dish or box required. Find, watch and play all your favourite content and apps from across Sky, Netflix, BBC iPlayer, ITV Hub, All4, Spotify, Disney+ and more just by using your voice. Its UHD Quantum Dot screen technology and 360° Dolby Atmos® sound system combines with innovative hardware and software to give the smartest TV experience yet, all over W-Fi. No dish, no box, no fuss.

Sky Stream – Sky Stream gives you the best entertainment streamed straight to any TV over Wi-Fi. It’s the most affordable way to get Sky TV and Netflix together, for less than £1 a day. With no dish required, it aggregates the best content from top entertainment, music and fitness apps. Simply plug the device into any TV to enjoy world class film, must-watch TV and thrilling sport, including access to over 150 channels and 100,000 hours of aggregated content.

Sky Q –The best aggregation platform and award-winning satellite service, which has everyone’s favourite channels and apps all in one place, as well as a hard drive for recordings.

Sky Go – Watch Sky anywhere, any time. Comes as standard with all three services, so you can get the great Sky experience on your devices too.

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Sky Broadband – Award-winning customer service with speeds up to 900 Mb/s, our fibre broadband technology is perfect for streaming, gaming and downloading in UHD.

Sky Mobile – Providing great value with the UK’s cheapest annual data plan amongst big networks and no-mid contract price rises. That’s a promise.

They are separated into designated themed spaces across an open-plan layout, encouraging easy conversation to understand what is available. The shops also have a dedicated ‘Customer Hub’, complete with seating areas, that will allow existing customers to speak to advisors about their current products.

Sky store opening at Bullring (Photo - Sky UK)Sky store opening at Bullring (Photo - Sky UK)
Sky store opening at Bullring (Photo - Sky UK)

What did Sky say about its first bricks and mortar store in its own words?

Matthew Price, Retail Director, Sky said: “The Birmingham Bullring is an iconic location in the city and stood out to us as a key retail hub in the UK. We know getting the best value for money is top of mind for everyone right now and in our shops, our expert advisors are on hand to help customers find the right package at the right price.”

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