Active fashion brand Red Run to launch a pop up store at the Bullring & its linked to Harvey Nichols

Red Run will be opening an exclusive pop-up store in Bullring in Birmingham city centre.

The fashion brand already has a thriving online customer base in the city, so it made perfect sense for it to make its popular active clothing lines available in a walk in store.

The temporary pop up shop will host the brands newest and biggest collection to date  - Azalea and it says it will officially cement the expansion of its offline retail offering, which plays compliments to its newly appointed retail partners - Harvey Nichols Manchester & Flannels Liverpool/flannels.co.uk.

The SS23 Azalea collection draws inspiration from the adrenaline-fueled world of motor cross racing through a bold and vibrant colour palette featuring a range of sustainable fabrics, including BCI cottons and recycled tensile fabrics.

The 22 peice collection has been designed to mix and match making it really versatile blurring the lines between activewear and streetwear. The pop up store will open at the Bullring on Saturday and Sunday June 3 and 4.