Watch: Joe Lycett gives speech and unveils flag for International Day of Birmingham 2025 - photos and footage
The International Day of Birmingham returned to the city centre today
Hundreds of Brummies gathered in the city centre on Wednesday (September 24) to see Joe Lycett lead the celebrations for the International Day of Birmingham 2025.
As part of the celebrations, Joe unveiled the ‘official’ United States of Birmingham flag in Victoria Square.
Spearheaded by Brummie comedian Joe, who, during his recent travels to North America for his Sky TV show United States of Birmingham, signed 'Friendship Agreements' with other cities that share the name Birmingham.
The series, which is currently available on Sky Max and Now TV, saw Joe travel across North America to visit various towns named Birmingham, aiming to put the city of Birmingham back on the map.
Following his travels, Joe celebrated the inaugural International Day of Birmingham on this day last year.
There is a packed programme of events to mark the day. The action kicked off at Zellig in the Custard Factory with a free photography exhibition from Joe’s “United States of Birmingham” road trip (running until 31 October).
From there, it’s a whirlwind, with a number of events taking place throughout the day.
At around 1.30pm, Joe appeared on the balcony of the Birmingham City Council building where hundreds of people gathered as he presented the ‘Book of Birmingham’ and the International Flag of Birmingham was raised, as you can see in the video above.