Watch: Jaguar sparks debate with new logo ahead of electric relaunch
What do you think of the new look?
Luxury car manufacturer Jaguar has unveiled a new logo ahead of its electric-only rebrand.
The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,
Watch the video to see our video journalist Richard Gullick explain further.
As part of its rebrand, Jaguar revealed a brand new logo, alongside a new prancing "leaper" cat design and marketing slogans such as "delete ordinary".
The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said.
Jaguar, which has sites around the country including in Warwickshire, Coventry, Solihull and Castle Bromwich, announced its transition to electric vehicles in 2021.