How to get free Cadbury chocolate in Birmingham city centre this weekend

Cadbury will be giving away free chocolate in town this weekend.

You won’t be able to take any home for yourself though - but you will be able to send some to a friend or loved one as a Christmas present.

Cadbury’s Secret Santa Postal Service will hold a pop-up in St Martin’s Square by the Bullring on Saturday, 18 December.

You will be able to choose from a scrumptious selection of Cadbury chocolate bars, including classic dairy milk and a host of dairy milk flavours including winter orange, winter wonderland, oreo, caramel, wholenut and fruit and nut.

Whether it’s for a family member, friend, your favourite colleague or a loved one, the Postal Service will deliver anywhere in the UK - but as it’s a Secret Santa gift, they won’t know it’s you who has sent it.

There will be a post box at the pop-up so you can easily send your chocolate on its way.

The promotion is part of the company’s campaign to support the Trussell Trust charity - the charity which is campaigning to fight hunger and the need for food banks.

And for every Cadbury Secret Santa sent, the chocolate factory based in Birmingham will also donate one bar on your behalf to someone who needs to use a food bank in the Trussell Trust network.

What’s been said about the promotion?

Emma Paxton, Senior Brand Manager for Cadbury Christmas said: “We can’t wait for Cadbury Secret Santa to be a physical pop-up once again – bringing it back into the real world feels truly festive! With our glass and a half spirit, we’re particularly proud to be renewing our partnership with The Trussell Trust to help them with their important mission to fight poverty.

“We’re looking forward to fans embracing their generous spirit again this year and sending a delicious secret something to someone special.”

Emma Revie, Trussell Trust CEO said: “This December, food banks across our network face giving out over 7,000 emergency food parcels a day to families and individuals who are living in crisis. Christmas is supposed to be a season of joy and celebration – but for too many people it can also be a particularly tough time of year as they struggle to cover the basic costs of living such as heating, bills, food and other essentials.

“This is why the support of partners like Cadbury is so important as we work together to end the need for food banks in the UK. By becoming a Cadbury Secret Santa, you will be helping to make the festive season that little bit more special for people who find themselves needing a food bank at this time of year.”

A message from the editor:

Thank you for reading. BirminghamWorld is Birmingham’s latest news website, championing everything that is great about our city - reporting on news, lifestyle and sport. We want to start a community among our readers, so please follow us on Facebook,Twitter and Instagram, and keep the conversation going.