How Deliveroo and the Trussell Trust are helping to tackle food poverty in Birmingham
New research from Delivroo has revealed 12 percent of Birmingham Parents think they are likely to need to use a food bank in the next three months - here’s how the company is helping to tackle the issue in the city
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Of those parents who have seen a rise in their household bills, 58 percent have cut back on heating as a result.
The data, commissioned by Deliveroo, also revealed that just under a half of Birmingham parents say they have had to skip meals in the past three months to keep up with essential costs.
It also revealed that one in five respondents have been unable to cook hot food on at least one occasion because they couldn’t afford to use the oven.
Deliveroo annouces partnership with Trussell Trust
The research comes as the food delivery company announced a nationwide partnership with the Trussell Trust.
Together, they aim to provide two million meals and support to people facing hardship, through a UK-wide network of 1300 food bank centres - including here in Birmingham.
The partnership will enable Deliveroo customers to add a round-up donation to their in-app food order with all proceeds going to the Trussell Trust to help food banks within their network.
Deliveroo will also work with some of its biggest grocery partners and supermarket brands for donations of food and will donate surplus food from its Hop rapid grocery delivery sites.
Additionally, Deliveroo employees across the country will also volunteer for the charity.
This will help support the provision of emergency food parcels that contain at least three days’ worth of emergency food for individuals and families.
What’s been said about the research?
Will Shu, CEO and founder of Deliveroo, said: "Supporting people facing hardship has never been more important.
“I am pleased we are partnering with the Trussell Trust to support local food banks across the country.
“We’re committed to using our platform to play a positive role in the communities in which we operate.
“Together with our consumers, our amazing restaurant and grocery partners and our network of riders, we want to play our part in helping to tackle food insecurity in the UK.”
Emma Revie, chief executive at the Trussell Trust, said: “Everyone should be able to afford their own food, but as families face the biggest income squeeze in a generation, people are telling us they’re having to make impossible decisions between heating and eating and being forced to turn to food banks to feed themselves.
“Our new partnership with Deliveroo will help us support food banks to provide emergency food and in-food bank support to thousands of people in immediate crisis, while we work towards our long-term vision of a future where nobody needs to turn to charity to get by.
“We’re incredibly grateful to Deliveroo and their customers for their support.”
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