Sports Direct & House of Fraser plan a global headquarters in the West Midlands - creating 7,500 jobs

Frasers Group which owns Sports Direct and House of Fraser has announced huge plans for a global headquarters in the West Midlands
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Retail giant Frasers Group - the company behind Sports Direct and House of Fraser - has submitted its plans for a global headquarters campus in the West Midlands.

The move is forecast to create 7,500 jobs at the company, which also operates FLANNELS, GAME, Jack Wills, Sofa.com, Evans Cycles, USC and Everlast.

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The headquarters would be based in Ansty, in Rugby, Warwickshire. Designed by architect Grimshaw – the firm behind the Eden Project, London’s Excel Phase II, and the Lloyds Banking Group Headquarters - the campus would include logistics, offices, R&D retail, a hotel, and leisure facilities.

Fraser Group global headquarters plans in the West MidlandsFraser Group global headquarters plans in the West Midlands
Fraser Group global headquarters plans in the West Midlands

A gym and bookable courts and pitches are also planned and would be open to the public. If approved, the development is expected to create £300m in GVA for the region.

A spokesperson for Frasers Group said: "We have worked closely with local partners to develop proposals for a global headquarters campus at Ansty.

"This would deliver a well-located, world-class platform to further bolster our elevation strategy, sector-leading ecosystem and growth ambitions. A planning application has now been submitted and we will continue to work with our partners through the planning process."

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