Inside the huge Footasylum store in the Bullring in Birmingham - where New Look was

Footasylum, one of the leading retailers of fashion streetwear and sportswear in the UK, is delighted to  announce the opening of a huge new store in the Bullring in Birmingham.

The new Birmingham store is located on the ground floor of the Bullring - the UK’s largest city centre shopping mall - in the site that was previously occupied by New Look. It is the latest  store to use Footasylum’s new design concept, which was first launched in Lakeside in Essex earlier this  year and followed closely by the Company’s new flagship store on Oxford Street.

It uses advanced digital  capabilities to create a mobile-first customer journey that seamlessly connects Footasylum’s online and in-store offerings.

The Bullring store is spread across more than 11,000 sq.ft, and has an extensive men’s and junior offering  across apparel and footwear, with a dedicated basement floor exclusively for women’s apparel and  footwear.

Footasylum previously occupied a smaller, 2,500 sq.ft site in the Bullring. In moving  to a site that is over four times larger, Footasylum has employed an additional 40 members of staff, taking  the store’s total headcount to nearly 80.

The Bullring Footasylum opened around the same time as the store in atria Watford. Footasylum’s next store opening will be in Leicester’s Fosse Park, one of Britain’s biggest out-of-town  shopping parks. It will officially open in November, in time for Black Friday.

These three store openings come as the business continues to go from strength to strength under the  ownership of AURELIUS, which acquired Footasylum in August 2022.

Commenting on the news, Barry Bown, Executive Chairman and CEO of Footasylum, said: “2023 has been a transformational year for Footasylum, and these latest openings are further testament to  our team’s amazing ability to deliver state-of-the-art stores for our customers across the country.

“They take  our tally for 2023 to six openings or upsizings, with more to come next year. We are looking forward to a successful Black Friday and Christmas trading  period and announcing more exciting Footasylum developments in 2024.”

Take a look around Footaslym in the Bullring here: