Lifestyle brand Canada Goose opens pop-up store in Birmingham Bullring

Canada Goose has opened a temporary store in Birmingham that will bring the brand’s unique Canadian Warmth to the city until the Spring.

The retailer is inviting shoppers to come and explore its collection of luxury outdoor wear and discover its top tips for extreme weather as winter approaches. It is also highlighting its key goal - to keep the planet cold and the people on it warm.

Some might say that as a huge, urban city, Birmingham may not be the obvious choice for an outdoor wear store. But Canada Goose says Birmingham is the perfect location as it is home to over 8000 acres of green spaces and parks - more than any other European city.

It also has an average of 118 days of rain each year and cool, unpredictable winter conditions which the brand’s performance luxury products can help to protect locals from.

What can I expect to find at the Bullring Canada Goose store?

The Bullring Canada Goose store has a wide assortment of the brand’s outerwear, apparel, footwear and accessory collections for men, women and children in a variety of colours, styles, and silhouettes.

It includes offerings that demonstrate Canada Goose’s commitment to sustainability. Outlined in the brand’s Sustainable Impact Strategy is its Preferred Fibres and Materials (PFMs) goal, committing to transition 90% of its materials to PFMs – sustainable alternatives to conventional materials – by 2025.

The line of lightweight down jackets, puffers and vests, called the Cypress and Crofton collection, is made with PFMs –100% recycled nylon – and will be available at the location. These styles are ultra-lightweight, packable and portable, making them an essential companion from season-to-season.

The Kelowna Fleece Jacket and Simcoe Fleece Hoody–also available in-store –are made with Kind Fleece, a material composed of recycled wool and bio-based fibres.

Guests can also shop the brand’s designs that flawlessly pair performance and style, including this season’s women’s collection crafted in Ventera, a luxurious fabric with a smooth, soft-to-the-touch finish.

The Marlow Coat, Marlow Parka, Rayla Vest, Aurora Parka and Aurora Jacket have customizable fits and adaptable functions with clean, contoured lines and tonal branding for effortless sophistication.

For a complete head-to-toe look, the footwear collection will be available in store, as will the brand’s sought-after special capsules. The exclusive collections are designed to reflect the unique passions of all consumers from style tastemakers to the socially conscious. A standout is the Pastels collection, a line of outerwear and apparel in fluid silhouettes inspired by natural lichen and rock formations.

Whereabouts is the Canada Goose store in the Bullring?

Found in unit 509 at Bullring, the Canada Goose store in Birmingham is open Monday to Friday 10am to 8pm, Saturday 9am to 8pm and Sunday 11am to 5pm and the full range of product is also available on the Canada Goose website .