Cadbury unveils a new approach to finding true love with their Creme Eggs

Post Valentine’s Day many Brummies will still be thinking about how they can find their perfect match. 

While there’s the usual small talk to get to know someone, a question that might’ve flown under the radar is: “How do you eat your Cadbury Creme Egg?”

Eating icks and ticks are one of the major bones of contention holding the nation back from finding love. Research by Cadbury Creme Egg reveals that almost a quarter (24%) of single Brits have owned up to walking out of a date if they don’t agree with the way their partner eats their food. And more than two thirds of Brits (71%) have considered breaking up with their partner based on their eating habits.

Research also found that 67% admitted that bad dates have turned them off dating completely. While over half (55%) of singletons say they take regular breaks from dating when it becomes too much; over three-quarters (77%) are currently on a break from swiping right or left. 

But fear not, because dating expert Anna Williamson tells us that the nation’s dating problem could be simpler than we think... and lies in how we eat a Cadbury Creme Egg. Birmingham chocolate maker Cadbury and Anna Williamson have teamed up to launch a brand-new compatibility checker that all comes down to how you eat a Creme Egg. From scooping out the goo, to melting it on toast, there are so many ways to eat the sweet treat, some more divisive than others, and it can reveal so much more about and who you are best suited to.

So, here’s how you do it:

• Step 1: Grab two Cadbury Creme Eggs
• Step 2: Give your egg to your chosen person and unwrap it
• Step 3: Eat your egg as you usually would and check how your partner eats theirs
• Step 4: Use the grid below to find out what it says about you and whether you two are a match made in chocolate heaven

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To get the nation back on their dating feet, Cadbury is going one step further and encouraging singletons to add how they eat their Cadbury Creme Egg to their dating profiles, as an insightful indicator of the personality behind the profile.

Dating guru, Anna Williamson comments, “From my work matchmaking famous faces, I love any tool that people can use to better connect with each other and work out if they are soulmates. I have seen far too many relationships crack under pressure thanks to someone’s eating habits, so if I can help just one person avoid a dating catastrophe or find their perfect partner, I would have done my job right!”

Sara Al-Saadawi, Brand Executive – Easter at Mondelēz International adds, “Having your chosen way to eat a Cadbury Creme Egg is incredibly important to fans of the treat and I’m so excited to have Anna on board to connect fellow gooey aficionados with one another. Love is truly in the air and we can’t wait to see what people find out about themselves and how couples match up based on their eating preference.”

If you are looking for love right now, you can test your compatibility using the compatibility checker on Cadbury’s social channel. Alternatively, if you’re just wanting to find out something new about yourself, you can try the Cadbury Creme Egg personality test for yourself here. 

Methodology:

The research was conducted in partnership with Perspectus Global with 2,011 nationally representative UK respondents.  02.02.2024 – 06.02.2024. Cadbury has also pointed out that their Cadbury Creme Egg personality and compatibility tests are for entertainment purposes only. They also say Cadbury Creme Eggs are available in retailers nationwide for 75p (40g). Retailers are free to set their own pricing.