Bullring JD Sports store to double in size for Summer 2023

The new bigger and better JD Sports store is set to open in Summer 2023 and will create more than 40 new jobs at Bullring & Grand Central

JD Sports will more than double its presence in the Bullring next year, it has announced.

The huge sportswear retailer has been at Bullring since 2003 and will open a new 27,500 sq ft store on the lower level. This will be replacing the former Sports Direct store on the lower mall.

The new store will stock more ranges from popular brands such as Nike, Adidas, Under Armour, and Converse - giving shoppers a wider selection of choice products.

The store is set to open in Summer 2023 and will create more than 40 new jobs at Bullring & Grand Central, which is owned by real estate-giant Hammerson.


The deal is another feather in the hat for Bullring. This summer it was an official provider to the Birmingham 2022 Commonwealth Games, offering exclusive access to a suite of new EV Charging Points for the Games’ electric vehicle fleet and was chosen as the location for the official merchandise store. It is also home to Birmingham Weekender, B-Side Hip-Hop Festival, Pride and Its Carnival.

Last November, it was announced that M&S and TOCA Social would enliven a former department store, while designer fashion brand Tessuti - a JD Sports brand - will open its largest offering in the West Midlands at Bullring in 2023. Miniso - a Chinese lifestyle products retailer - also opened its doors this month at the shopping destination.

People sit outside the Bullring shopping centre in Birmingham. (Photo by JUSTIN TALLIS/AFP via Getty Images)

What did Bullring & Grand Central owners Hammerson say?

Toby Tait, Director Asset Management at Hammerson, said: “JD Sports more than doubling the size of its store is a clear indication of the confidence brands have in Bullring as Birmingham’s premier retail and leisure destination.

“The work we do to drive customer engagement through events, pop-ups and collaborations gives brands confidence to continue to invest in this key national destination, maintaining and growing our relevance as customer habits change.”


What did JD Sports say?

James Air, Head of Group Acquisitions at JD, added: “We have always been really pleased with how much our customers love JD in Birmingham. I have no doubt that our new Bullring store will be one of the very best regional flagships in the country. Many thanks to Hammerson and the Bullring team for working with us on this exciting project.”

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