It’s Christmas time and if you’re looking for a place to shop, dine, and have fun, look no further than Bullring & Grand Central in Birmingham city centre.
The popular retail and leisure destination has recently welcomed 12 new shiny stores and entertainment venues, offering something for everyone. Whether you’re looking for fashion, food, entertainment, or gifts, you’ll find it all.
Dan Murphy, General Manager, said: “We are thrilled to be able to offer such an extensive and exciting line-up of new store and leisure experiences, ahead of Christmas.
“The sheer number of high-profile openings in the last three months reaffirms the ‘flight to quality’ we have witnessed at Bullring & Grand Central this year, and the confidence brands have in the in-store experience, particularly in the right city centre location.
“We always knew 2023 was going to be a transformational year for us, as we continued to focus on enlivening our spaces with new brands, concepts and market firsts. We are well positioned going into 2024, with some exciting brands set to open, including TOCA Social.”
Bullring & Grand Central has something for everyone this Christmas. Whether you want to shop, dine, or have fun, you’ll find it all at this amazing destination. Don’t miss out on the chance to experience the 12 new shiny stores, and make your Christmas extra special.
Here are 12 reasons why you should visit this festive season:

5. HMV
The HMV Shop on Level 1 is the place to go for music and movies for your christmas party. It’s a revamped version of the old HMV store, and it has a lot of awesome pop culture stuff, like vinyl, films, TV shows, pop culture merch and music tech. | visit birmingham

6. Pull&Bear and Bershka
Get ready to flaunt your style and express your vibe with these two cool and casual brands that are new in the West Midlands. Pull&Bear and Bershka, stores next to each other on Level 2 featuring the brands’ fab collections, with stylish and cheap clothes, accessories, and shoes. | RBH

7. Lane7
If you’re looking for some fun and entertainment, you’ll enjoy the new Lane7. It’s a boutique bowling experience, set across three floors, offering more than just bowling. You can also play retro arcade games, beer pong, karaoke, and more. It’s the perfect place to have a laugh with your friends and family, or to challenge them to a friendly competition. | RBH

8. Sandbox VR
If you’re feeling adventurous, you’ll love the new Sandbox VR, the group virtual reality gameplay and competitive socialising experience. It’s the first location outside of London, and it offers a range of immersive and interactive worlds, including ‘Squid Game: The Challenge’. You can team up with your mates and experience the thrill of VR, or compete against other players and see who’s the best. | RBH


