Boutique bowling concept Lane7 to open second venue in Birmingham at Bullring & Grand Central

Lane7 to open its second bowling venue in Birmingham in Bullring & Grand Central.

The boutique bowling concept will be opening its new flagship location next summer in a 28,000sq ft unit at the centre. The new venue will be located on Link Street, which connects the Bullring and Grand Central malls, and will offer a wide range of games, late night trading and a rooftop terrace bar with views across the city centre.

Alongside its bowling offer Lane7 also houses retro arcade games, beer pong stations and karaoke. The new Lane7 venue will be located near TOCA Social, which is also due to open next summer. Lane 7 will be set up in a space that was previously a mixture of office space and smaller retail units.

Lane7 is currently located in Birmingham’s The Cube on Wharfside Street and that venue is going to stay in its place. They have nine other outlets in different cities across the UK.

What the stakeholders said

Dan Murphy, General Manager, Bullring & Grand Central commented: “We’re thrilled to share the news that Lane7 will be opening its flagship venue here at Bullring & Grand Central. We’re always looking ahead to the future and how we can offer our visitors the very best experience and tenant mix, and we’re confident that Lane7 will be prove very popular with our customers.”

Tim Wilks, Director at Lane7 Group, commented: “Birmingham has been a strong city for Lane7 since we opened our first site. Our sustained success meant we needed something bigger in Birmingham, but, keen to evolve the Lane7 concept, we also wanted something special.

“This is where Bullring & Grand Central came in. That Hammerson is leading the way with how it is evolving its portfolio was evident from our very first discussions. We have worked together to create the ideal space and I am confident we will deliver a new standard for experiential leisure in the city.”