Birmingham business Fairy Godmother & entrepreneur JoJo Smith beats the care system to be bestselling author

She swooped to the top of the bestseller charts when her book called ‘Loving Yourself Beyond Belief’ was published on Valentine’s Day.

But life hasn’t always been a bed of roses for JoJo Smith - a mum and entrepreneur from Sutton Coldfield renowned for her sparkling personality, trademark pink tutus and ‘wonky crown’.

These days her accolades include global Podcast host, inspirational speaker, and presenter of The Friyay Feels Show onyourradio.co.uk. The 48 year-old runs a six figure award winning business after going self employed in 2019 after two decades working in business development and winning contracts from the likes of TV production companies, premier league football clubs and huge global retailers.

Yet she was brought up in care after being removed from her mother and separated from her sister at just 18 months and suffered some dark and lonely times as a child before being rescued by her wonderful foster family - who welcomed her into their loving home like a Fairy Godmother.

In one dark episode of her life JoJo was left isolated and locked in the toilets in her care home for talking, and spent years masking the many qualities that make her who she really is.

The love she received from her foster mum and dad allowed some of JoJo’s ‘old self’ to return – but, she never forgot how it felt to have been silenced. Now JoJo classes herself as a survivor and successor of the system having chosen to fight against the trauma of having spent many years not feeling like she belonged, dulling down her character, and apologising for her full spirit. She has proudly come out with strength and purpose.

Her book soared straight in at number 1 on the Amazon bestseller book charts in 14 categories, knocking award-winning storyteller, Podcaster, and former monk Jay Shetty, creator of NIKE - Phil Knight and SAS star Ollie Ollerton off the book chart top spots.

The book is her celebration of now living a life that is truly authentic to her, and her gift to others to help them do the same, as she steps into her Fairy Godmother role of helping others to make their wishes come true.

JoJo said: “I am on a mission to enable others to find and create their own magic; permitting them to make BIG wishes, and then helping turn those wishes into reality. Creating a life with an intention that serves you is at the core of everything I do, as I believe we can make our own dreams come true, when we can fully see them and head towards them!

“However I know it’s not always that easy and sometimes we need a bit of extra help. For years as I kid I wished I had a Fairy Godmother that would help make my dreams come true. I have now stepped into this role to help others globally, driven by my desire to give back.

As well as her work with business owners, JoJo also supports organisations working within the Care System, recently featuring as a keynote speaker for WCFF - Worcestershire Children First Fostering, to showcase to others what’s possible.

JoJo also has further plans to expand on her workshops, including creating one specifically for school girls, enabling them to unleash their true potential and build strong career goals from a young age, so they can go after their ‘daydream jobs’ that excite them rather than following the path ‘they think they should’.

JoJo said: “I feel like I have come out the other side of a rocky life journey with a happy-ever-after ending and I’m more closely connected to the true me than I have ever been.

“I now want to pay it forward to help others create their happy ending, so they can stay true to who they really are - it’s time for more of us to embrace our true sassy selves and be “SASsy not Sorry!

“This book is my take on the sassy science side and the spiritual side of how loving yourself beyond belief changes everything. The mind is the most magnificent, powerful tool we possess. How we look after it and use it determines our desired destiny path.

“Loving yourself with unconditional, extra sassy admiration is a life skill - once you master it, it will be your pocket rocket strategy for getting you moving in the direction you wish your life to go in.

“You will magnetically help yourself - and others - see the benefit and become infectiously adored by those that are good for your heart and soul. If you love yourself, others will too!”

Launching her business was her first step to helping others realise their own true power, with her work focused on helping others in business to show up as who they really are, through her work within CreativSAS, which focuses on building Creative Self-Awareness Strategies for entrepreneurs and business leaders.

Copies of ‘Loving Yourself Beyond Belief’ can be bought via: Amazon JoJo Smith book Loving Yourself Beyond Belief

JoJo’s Top Tips ForLoving Yourself Beyond Belief and Creating Unstoppable Self Confidence

1. Rising with intention

Gratitude is more than a loud thank you or a bunch of flowers to show appreciation. It’s an inner positivity practice. Research shows it to be a powerful happiness tool.Starting your day with three things you are grateful for helps you to start your day with intention.

This is where the 3 Cs come into play.

• (i) COMMITMENT – morning gratitude will bring huge benefits when you invest the time to practice… it can feel alien at first, but then becomes the most natural behaviour
• (ii) CONSISTENCY – gratitude requires frequent practice to see the true impact. Creating it as a habit is essential to experience it’s full power
• (iii) COMMUNITY – When you share gratitude with those around you, the impact intensifies, and you will find it reciprocated - spread the love!

2. Finding your significance

If you’re looking for a signpost to success, loving yourself beyond belief is it. Once you step into your significance and own it, this is your coronation, the owning of your own crown jewels.

Adopt the acronym W.I.V M.E to help you see your significance

• (i) WORTH – Accepting that you deserve to be happy sassy and successful is a key, and can be a huge, step. Write down three reasons why you deserve it and really start to lean into this. If you can’t think of any, ask someone close to you, I bet they can think of lots more than 3!
• (ii) IMPORTANCE – It’s vital to give yourself permission to have a high opinion of yourself. If you don’t love and adore yourself and see your importance, how will anyone else?
• (iii) VALUE – Understanding you are an asset to be treasured and appreciated. Write down three awesome things about you, and three things that you bring to other tables. Focus on your strengths, shift the negative narrative and remember, your brain believes what you tell it
• (iv) MAGNIFICENCE- Embracing your extremely unique beauty, both inside and out. There is only one you in this world, making you an original - you’ve GOT to embrace that!
• (iv)ESTEEM – Credit yourself with respect, admiration and gratitude for everything you have done and achieved. Believe in your capabilities and reframe adversity for triumphs. Owning your reframes is so powerful!