Nike Rise concept shop is opening in Birmingham next to popular city icon

The Nike Rise Concept shop in Birmingham city centre will be the first of its kind outside London

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Birmingham’s world famous Bullring shopping centre is welcoming an exciting new store - which will be the first of its kind outside London.

A Nike Rise concept store is set to open its doors next to our popular Brummie landmark the Bull. The new store will take a 13,000sq ft unit on Rotunda Square when it opens this winter.

The concept, which recently launched across Asia and the US, will bring accessible in-store tech to its customers and feature several data-driven elements that are specifically tailored to be unique to its location to help shoppers make informed purchasing decisions.

Nike Rise Concept store is opening in BirminghamNike Rise Concept store is opening in Birmingham
Nike Rise Concept store is opening in Birmingham

The new store will be the brand’s first concept location in the region and will provide customers with an exciting and immersive experience. Toby Tait, Director Asset Management, Hammerson, said: “This high-profile signing is yet again a clear sign of the value brands see in Bullring & Grand Central; its importance to the UK market and to all the people who live in, work in, and visit Birmingham. We are always looking to introduce new and exciting concepts across our portfolio, and Nike Rise is a great example of how we can combine a community focus with retail innovation here in Bullring & Grand Central.”

The Birmingham Bull at the BullringThe Birmingham Bull at the Bullring
The Birmingham Bull at the Bullring

What else is happening at the Bullring and Grand central?

Having just celebrated its 20th birthday, Bullring & Grand Central is proud to continue to transform to engage and excite new and loyal customers. In the run up to Christmas visitors can expect to see a host of new experiential brands and concepts at the destination including M&S, Lane7, Berskha, Pull&Bear, Footasylum and Watches of Switzerland.