Birmingham has been named in booking.com’s top five trending destinations in the UK for 2023. This means Birmingham is set to be one of the most popular destinations for travellers to visit in the UK next year.
This has been announced as part of Booking.com’s annual Travel Predictions Report – revealing the most popular trends and where to go next year. Some of the top trends include off the grid trips, VR travel experiences and nostalgic trips.
The top 5 UK travel destinations on booking.com next year, are set to be: Manchester, Glasgow, Birmingham, Newcastle and Preston.
Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com, said: “If the last few years have taught us anything it’s that travel should not be taken for granted. This year’s travel predictions research shows the undercurrent of intentional paradoxical behaviours that will put us all more comfortably in the driving seat amid relentless instability.
“It also demonstrates a desire for travel to be a way to seek unapologetic moments of happiness and escapism to counteract the heavy realities of our news feeds. As such, at Booking.com our aim will continue to be to make it easier for everyone to seek their unique travel bliss in a more personalized and connected way in the year ahead and beyond.”
To understand how travel will be reimagined in 2023, the company commissioned research with more than 24,000 travellers across 32 countries and territories, combining it with its insights as a leading digital travel platform to reveal seven emerging travel predictions.
The research revealed that a third (33%) of UK travellers want their travelling experiences to have a more back-to-basics feel and are looking for ‘off-grid’ style holidays to escape from reality (57%) and switch off and experience life with only the bare necessities (33%). UK travellers are also keen to use travel in 2023 as an opportunity to learn survival skills (54%) including how to source clean water (37%), light a fire from scratch (36%), forage for food in the wild (30%) and even prep for an apocalypse (30%).
With this all mind, we’ve taken a look at the some of the best attractions in Birmingham to see what really draws travellers to the city
9. Live music
Birmingham has always had a brilliant live music scene. The city has a proud musical heritage being home to the likes of Black Sabbath and UB40. Upcoming acts often perform at such venues as the Sunflower Lounge, Norton’s in Digbeth and the Hare and Hounds Photo: Provided by Norton’s
10. Digbeth’s Creative Quarter
Digbeth is known as the Creative Quarter and has been hailed as one of the coolest places to live in Britain. From colourful street art to a zero waste supermarket, Digbeth has it all and it’s a a popular spot for BCU students. The Custard Factory oozes inspiration with rich industrial heritage and present-day collection of independent shops, creative and digital businesses and events spaces. There’s always something going on. | Getty Images
11. The Grand Hotel, Birmingham
Brum is home to many high-class hotels. Both Johnny Depp and Tom Cruise stayed in The Grand Hotel (pictured) on Colmore Row. | The Grand Hotel