Bafta TV Awards: the Virgin Media reason Joe Lycett didn’t attend the ceremony

Stars are celebrating their Bafta TV Awards recognition across the country today (Monday, May 9) but Brummie comedian Joe Lycett refused to attend.

The funny man was nominated in the Entertainment performance category for his Channel 4 consumer affairs show Got Your Back in which he investigates issues viewers have experienced with brands.

But Joe, who hails from Hall Green, took to Twitter to reveal his reason for not attending, highlighting Virgin Media’s sponsorship of the awards as key concern - and also that he preferred to go “out on the lash in Birmingham”.

Joe’s tweet read: “Nominated for a Bafta tonight but  but not there cause I’m on the lash in Birmingham lol. I’d like to thankBafta sponsorVirgin Media  cause they have consistently been d******* and it has been a great motivator in taking on companies who act like c****.”

The West Brom fan’s reason struck a chord with many of his followers.

Biff said: “They tried to charge me £300 to leave the broadband service even though I was moving to a place that they didn’t serve after they promised me that it would be easy to get out of the contract in that situation. So yes! And congrats!!”

Jobbyplop said: “I had the same with 3; no less than 15 calls trying to get me not to cancel after I’d asked them if they were a thing where I was emigrating to and they confirmed they weren’t.”

Paul H said: “Enjoy Birmingham lad, super place to party.”

Cassie said: “Have fun in Snobs!!”

But Jo Colo disagreed with Joe’s sentiment and praised Virgin Media saying: “I just switched after being on a £105 package and they reduced it to £95 for the same speed and content. Always answered the phone and were very efficient. Not sure why the crude language is needed.”

Who won the Bafta TV Award in Joe’s category?

Entertainment performance

Joe wasn’t the only Brummie in the Bafta TV Entertainment performance category - he was joined by Alison Hamond for her BBC One show I Can See your Voice.

Graham Norton was also nominated, along with Michaelr McIntyre and Sean Lock for Challen 4’s 8 Out of 10 Cats Does Countdown. But they all lost out to Big Zuu for Big Zuu’s Big Eats on Dave.

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