Train operator introduces low-cost £12 fare for journeys between Birmingham and London

A train operator is offering low-cost fare for single journeys between London and Birmingham in a bid to increase passengers.

Avanti West Coast has launched a low-cost ticket aimed at customers who can be more flexible with their journeys.

Dubbed as “Superfare” tickets, these will allow customers to buy a ticket for a specific date with the choice of morning, afternoon or evening slots. However, customers won’t be able to choose a specific time. Around 24 hours before their journey, customers will be matched to an empty seat on a quieter train.

They will then be told the time of their train’s departure and their seat reservation.

Superfare tickets are available for single journeys between London and Birmingham, Liverpool, Preston, as well as Manchester Piccadilly. Prices are set at fixed amounts with one-way fares costing between £12 and £22.

The number of tickets available on a route each day will vary and bookings can be made at least seven days and up to 21 days before travel.

These tickets are currently being trialled by Avanti West Coast and are aimed towards those who would not normally opt for the train to travel. The operator has also partnered with discount website Student Beans to promote the offer.

Sarah Copley, Executive Director for Commercial, said: “Superfare tickets are aimed at customers who can be more flexible with their journeys. Not only does it provide a cheaper option, but it’s also quick and easy. Customers pick their date and time of day. Then, 24 hours before their journey, we match them to an empty seat and give them their departure time and reservation.

“We want to give our customers more cost-effective ticketing options in an innovative way when travelling with us, as well as encouraging more people to take the train.”