Asda worker celebrated for 'putting smile on customers' faces' since West Midlands store opened 12 years ago
Charles was described as a “joy to be around”
An Asda staff member has been celebrated for “putting smiles” on the faces of customers since the store opened in the West Midlands 12 years ago.
Charles, who works at the budget supermarket’s location in Shirley, Solihull, was presented with an award for his customer service after shoppers told the store his “his willingness to help and big beaming smile make him a joy to be around”.
Reacting to the award, Charles said: "I'm a people person and love interacting with customers. I'm usually on kiosk so I'm one of the first people customers see when they come into the store.
“I like to be happy and friendly, it's just the way I am. I like to make our customers happy if I can. There are a lot of regular customers who come in and always have a good natter with me.
“It's a very friendly store and what I really like about the job is the diversity – no two days are the same. It's really nice getting an award, but really I'm just doing my job."
In a post by the supermarket on Facebook, Asda customer Shearine said she had “the pleasure to get to know Charles” and described him as a “lovely person”. She added: “He is also very helpful and always has a joke or two to brighten up your day. He always has a kind world to say about others."
Another customer, named Mark, added: “Charles is always a friendly and welcoming face, and makes an effort to say hello to me and my disabled daughter… even when he is clearly busy.
“His warm approach and high level of customer service goes a long way, helping make shopping a calmer experience. A true standout example of how a small act of kindness goes a long way."