Take a look inside Alton Towers’ newest ride The Curse with theme park reopening this week

Take a look inside the brand new Alton Towers attraction, the Curse at Alton Manor

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

Alton Towers is set to reopen this week after being closed since November.

Roller coaster fanatics and adrenalin junkies will be eager to get back to one of the UK’s best theme parks, and they will also have the opportunity to ride the newest attraction, The Curse at Alton Manor, which is set to open to the public on reopening day: Saturday, 18th March 2023.

Those brave enough to cross the threshold of The Curse at the Staffordshire theme park will also be confronted by flying demons, levitating dolls and haunted chandeliers when the attraction opens its doors this week.

The haunting ride charts the story of Emily Alton - the troubled daughter of a pair of Victorian high society figures who prefer partying to parenting, until one night when they disappeared into thin air. The only person remaining was Emily, and some say she still haunts Alton Manor to this day looking for the one thing denied to her – play.

Through a dozen scenes, visitors are taken on a step-by-step haunting journey.

A spokesman for Alton Towers said the cutting-edge audio technology makes you feel that Emily is talking directly to you, while advanced 3D projection-mapping brings each scenario to chilling life.

These include The Grand Hall, where an opulent party becomes a scene of death with skeletal bodies lying slumped at tables. Ride creators have also hidden fairytale easter eggs in each of the rooms that visitors are encouraged to discover.

Bianca Sammut, Divisional Director at Alton Towers Resort, said: “We’re delighted to finally be able to take the wraps off The Curse at Alton Manor and welcome those brave enough to enter.

“We’ve harnessed the power of cutting edge technology to provide a fully immersive experience that blurs the line between reality and Emily’s demonic world.

“Visitors will even seem to disappear in front of their very eyes as a result of a spine-chilling array of special effects and visuals that have never been seen before from a UK theme park.

“Child’s play, this isn’t. Emily is waiting … The question is, dare you experience what she has in store?”

You can book your visit to the theme park, here.

Let’s take a look at 6 photos of the Curse ride.

Related topics:

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.