As Uniqlo finally opens its doors in Birmingham tomorrow.
BirminghamWorld had an exclusive look around and spoke to the company's UK COO Alessandro Dudech about the expansion. Similarly, we caught up with artists UUendy Lau and Hinz Pak who created a gorgeous in-store mural to celebrate Birmingham's art and culture.
Watch video to hear these interviews ahead of tomorrow’s official opening.
We were thoroughly impressed by the the three-floor branch of the much-loved Japanese retailer.
Alessandro Dudech told BirminghamWorld: “This is our 21st store here in the UK and we are extremely excited for this new opening. Birmingham is the second largest city in the UK and it's been a long time coming. We had customers clamouring for us to open in here and we just couldn't wish for a better location. We are here in the Bullring, the centre of the city. Birmingham is such a vibrant, culturally interesting, diverse place and we've really designed a store that reflects that spirit and we really hope that customers will enjoy as much as we did creating it.”
UU and Hinz are a creative pair who are based in Birmingham, and their work is very much inspired by the city.
This spacious new store will feature a full range of women’s, men’s, kids and baby across three floors, featuring UNIQLO’s signature products such as soft and fluffy Soufflé yarn knitwear, PUFFERTECH, the latest smart range of innovative, high-performance insulated outerwear, Seamless Down jackets and Cashmere items, perfect for the upcoming season.
Alongside this offering, UNIQLO’s popular UTme! customisable T-shirt station allowing customers to add their own style to their items.
For the Bullring launch, Uniqlo has collaborated with local partners to make the opening a celebration of the vibrant Birmingham community. Activity will kick off with, Girls On The Go Birmingham, an organisation that promotes women’s health and empowerment, that will be hosting Uniqlo henna workshops.
Without further ado, I’m sure you’re super excited by the new store opening.
Here is what you can expect to find tomorrow!
1. Uniqlo gets ready to open its doors
Uniqlo | Mimi Ibrahim
2. The artistic pair UU and Hinz created a gorgeous in-store mural to celebrate Birmingham's and art and culture.
Uniqlo | Mimi Ibrahim
3. Lots of cosy outerwear ready in time for the winter season
Uniqlo | Uniqlo
4. The store offers a vast array of its AIRism Cotton Oversized Crew Neck T-Shirts
Uniqlo | Mimi Ibrahim