The Birmingham comedian had issued an ultimatum to the England football hero which ran out at midday today (Sunday, November 20). If Beckham did leave the deal, Lycett had promised to donate the cash to charities supporting LGBTQ+ people in football.
The former Man United midfielder has come under fire as he penned a deal with Qatar to be their ambassador, and is reportedly receiving a £10 million payday for the role. Homosexuality is illegal in the gulf state, and Beckham has previously been viewed as LGBT+ ally.
Hundreds had urged Lycett not to shred the cash, pleading with him to donate it to good causes instead. But Joe Lycett carried out his threat and the site crashed as thousands went online to watch.
The comedian appeared on screen dressed in a flamboyant rainbow tulle jacket as he chucked the cash into a giant shredder and commented: “A platform for progress.”
You can watch the video here.
Fans reacted with one saying: “While I understand you are making a point, but all I can think about all the people who are struggling financially.”
A different fan posted: “So disappointed. In a cost of living crisis that money could have helped so many desperate vulnerable people.”
Another said: ”Well done @joelycett! Xx”. Someone else agreed that Lycett had done the right thing saying: “You kept to your word. Good for you. I watched in shock. Bye love the outfit.”
But some are asking - is this really then end of the story?