‘Don’t snort that stuff’ Ozzy Osbourne advises against snorting Liquid Death’s Death Dust in latest ad

Birmingham's very own rock legend, Ozzy Osbourne, stars in a fun, tongue-in-cheek, Liquid Death Ad.

The Prince of Darkness, known for his illustrious career as the lead singer of the heavy metal band Black Sabbath and his successful solo career, has starred in a new ad for the canned water company, Liquid Death.

With the tagline "Murder Your Thirst,". The company's products, includes iced tea and water, packaged in aluminium cans.

The canned-water brand has always had an affinity for heavy metal — they once ran a Judas Priest Super Bowl spot.

Their latest product, an electrolyte drink mix called 'Death Dust', has been the focus of their recent advertising campaign.

In the ad, Ozzy Osbourne warns against the dangers of snorting Liquid Death’s Death Dust. The commercial humorously features Ozzy pulling up in his limo to offer advice to two teenagers about to consume the Death Dust.

Drawing on his well-documented history of consuming dust-like substances, Ozzy humorously advises, “Death Dust? Take it from me, don’t snort that stuff.”

The bewildered teenagers, are quick to remind him that this Death Dust is actually good for you and they had no plans of snorting it.

But Ozzy remains steadfast.

“Whatever you do, don’t try freebasing it. And never ever inject it.”

He then produces the end of his cane before adding: “And don’t even think about boofing it, you little perverts.”

The kids are shocked: “Boof?”

“You know, when you stick it up your…”

You can fill in the blank, as Ozzy couldn't finish his sentence before his ride abruptly speeds off.

The ad cleverly plays on Ozzy's past while promoting the safe consumption of the product.

The Death Dust hydration powder is intended to be mixed with water and consumed as a drink, packed with essential vitamins and electrolytes.