Opening date confirmed for new Aston Villa store inside Birmingham's Bullring

A new Aston Villa store will open in the Bullring this May.

Conveniently situated in the Bullring - next door to Selfridges and alongside premium retailers such as Sephora - the store is set to become a must-visit destination for both supporters - It’s due to open on Thursday May 22, 2025.

Spanning 10,000 square feet across a ground and mezzanine floor, the store will showcase Aston Villa’s full retail offering, including home, away, and third kits, training wear, lifestyle collections, and exclusive limited-edition releases.

Additionally, it will feature a significant adidas collection, spanning footwear and apparel across running, training, football, Originals, women’s, and kids’ ranges.

The store’s design takes inspiration from Aston Villa’s rich 150-year history, incorporating cultural touchpoints from Villa Park while integrating a museum section that celebrates the club’s deep-rooted connection to both Birmingham and football history.

A nod to the iconic Holte End will be woven into the space, reflecting the passion and tradition of Villa’s fanbase.

The club is also introducing ‘Aston Works,’ an area dedicated to product personalisation, allowing fans to customise their purchases with bespoke designs. This initiative underscores the club’s commitment to creating a truly immersive and interactive shopping experience.