A popular Korean brand has opened its doors in Birmingham’s shopping centre

The contemporary jewellery brand Astrid & Miyu have opened a store on level four of Selfridges in the Bullring.

The popular brand was one of the most requested by Birmingham shoppers, and the company’s unqiue jewellery is now available to buy in the shopping centre.

A post from on the Bullring Facebook page, read: “One of the brands you guys requested the most is now available at Bullring. You can now find Astrid & Miyu at Selfridges, Bullring - Level 4.”

About the company

Astrid & Miyu is a London-based, cult-status jewellery brand founded in 2012 by Connie Nam, specializing in dainty, stackable jewelry such as earrings, necklaces, and rings.

Known for its experiential retail, the brand offers in-store services including piercings, welding, and fine-line tattoos, with over 26 international locations. Approximately 90% of products are made from recycled materials, utilizing 3D printing for design, with the brand worn by celebrities and influencers, including Holly Willoughby, Jessica Alba, and Georgia May Jagger.