Major clothing brand opens at the Bullring in Birmingham

The shop opened this morning (Friday, March 6) and shoppers have been invited to to its launch day celebrations with surprises and free gifts planned.

As you can see below, the famous bull has even been dressed up to celebrate the brand new Victoria’s Secret store opening at the shopping centre.

The original Bullring store closed in 2023 after about nine years.

Now the brand is coming back with a new store location near the famous bull statue outside the centre.

The huge new store is located in a prominent outdoor-facing unit near the famous bull statue.