Exclusive Jellycat brings long queues to Birmingham's Bullring: 'Must-have' amuseables Selfridges Bag
Jellycat and Selfridges unveil the Amuseables Selfridges Bag, causing long queues at the Bullring as fans rush to grab this exclusive collectible.
Selfridges and Jellycat have unveiled a brand-new collectible character: the Amuseables Selfridges Bag.
At Selfridges Birmingham, fans lined up through the Bullring as queues formed ahead of the launch, eager to get their hands on the must-have Amuseables Selfridges Bag.
Inspired by the store’s famous yellow carrier, this PANTONE 109 soft toy is finished with Jellycat’s signature smile and cord legs – an irresistibly joyful twist on the iconic Selfridges bag.
Jellycat first arrived at Selfridges in 2000 with the original Dingly Danglys, followed closely by the now world-famous Bashful Bunny. Since then, the brand has captured hearts everywhere with over 350 characters and a devoted global following. Selfridges Birmingham has become a key Jellycat destination, attracting visitors from across the Midlands and beyond.
The Amuseables Selfridges Bag – created exclusively to celebrate 25 years of collaboration – is available now in all Selfridges stores and online at Selfridges.com costing £48.