80 Years. 1 Club. Meet West Brom’s most loyal fan
Ken Lord has been following West Bromwich Albion for 80 years. He’s not just a superfan - he’s a living archive of the club’s history. We caught up with him to hear his remarkable story of loyalty, love, and football through the decades.
He's not on the payroll. He's not in the spotlight. But one West Brom fan has given more to his club than most ever will. Ken Lord has followed the Baggies for eighty years - and counting.
He's now the subject of a new book celebrating his life in the stands.
His story stretches from wartime football to the modern game.
Watch the video: Richard Gullick reports
He's lived through promotions, relegations, and everything in between.
We met him at The Hawthorns to hear how it all began, and why he's still Albion through and through.
Most of us inherit our football club. A badge, a colour, a memory passed down through the family line.
But for Ken Lord, West Bromwich Albion became more than a team. It was part of his identity.
He watched his first game in the 1940s, still a boy, and from then on, the club became the backdrop to his life.
Wartime, work, retirement - all measured in seasons. That first spark? It never faded.
Back then, the matchday experience looked very different.
Terraces, rattles, no floodlights, no VAR. But the emotions haven't changed. The elation. The heartbreak. The ritual.
No matter what happens beyond the stadium, for some, football stays the one constant.
Ken's watched it all shift around him - yet he's still here, still loyal.
Ken doesn't just support the club. He helps preserve its memory. Each week, he joins other fans in piecing together West Brom's past--reminiscing, recording, remembering.
In a game so obsessed with the next fixture, the next signing, it's easy to forget the stories that made it what it is. Ken hasn't.
From the rattle days to the Premier League years, Ken Lord has stayed loyal through it all. Eighty years on, he remains a fixture at The Hawthorns - not just a fan, but a keeper of its soul.