Global brand MINISO to open new store in Birmingham's Bullring this week
Miniso, a global pop culture retail brand known for its affordable and trendy products, is opening in Birmingham’s Bullring this week
The brand, which originated from China, offers a mix of collectible items, from cuddly plush toys to popular licensed products such as Hello Kitty, Pokemon, Stitch, Barbie, Harry Potter, Disney, and Hot Wheels.
The brand’s latest store will showcase a blend of MINISO’s most popular and trending collections. Customers will be able to explore Vinyl Plush Blind Boxes, cute plushies and beloved Hello Kitty and Friends, Disney, Stitch, My Little Pony, Sylvanian Families, Vinyl Plush and many more.
The store will also present a broad range of affordable own-brand lifestyle products covering everyday essentials, beauty including the popular Lucky 7 fragrance and Minimalist makeup lines, travel, homeware, tech, and snacks, all designed to surprise and delight customers of every age.
The new 1,986 sq ft retail site marks the latest opening milestone for the brand as it continues its UK expansion, following successful openings this year in Liverpool, Croydon & Luton.
The store is MINISO’s second location in Birmingham, joining the existing site at Grand Central.
To celebrate the opening, the first 500 customers who spend a minimum of £10 will receive a special goody bag valued at £25. Other exciting activities to expect include tasty MINISO branded donuts, while stocks last, meet and greet with PenPen the mascot and a live music performance.
What’s been said?
Saad Usman, Chief Operating Officer at MINISO UK said: “Opening at Bullring is an exciting moment for MINISO. The destination is at the heart of the city’s shopping scene and gives us a fantastic opportunity to introduce our brand to even more people.
“From iconic favourites like Hello Kitty to the latest collectible trends such as our Vinyl Plush and Blind Boxes, we’ll be bringing a fun and engaging shopping experience that has something for everyone. We’re looking forward to welcoming the Birmingham community through our doors very soon.”
Join the celebration on 10th October at MINISO Bullring and discover the joyful one-stop shop to elevate the ordinary.