The Sly Old Fox: Why animal rights activists want Victorian Birmingham pub to change its name

Animal rights activists have called on a well-known Birmingham pub to change its name, arguing that it is "inaccurate" and "unfair" to animals.

The Sly Old Fox, a historic Victorian pub located opposite the iconic Hippodrome on Hurst Street, has long been one of Birmingham’s legendary hangouts.

Over the years, it has welcomed a host of notable visitors, including the likes of Charlie Chaplin and Laurel & Hardy, who reportedly enjoyed a pint of bitter within its storied walls. With such a rich history, the pub has become a cherished part of the city’s cultural landscape.

However, campaigners from People for the Ethical Treatment of Animals (PETA) believe the name "sly" perpetuates negative stereotypes about foxes. They are urging the pub to adopt the name "The Clever Old Fox" instead, claiming it better reflects growing public empathy for animals.

In a letter addressed to the pub, Elisa Allen, PETA’s vice president of programmes, wrote: “We’re sure you’ll agree that language is powerful and can reinforce negative stereotypes. These magnificent animals deserve our respect.” Allen added that by reframing how foxes are described, the pub could help combat cruelty such as fox hunting and inspire others to view the animals with admiration.

Allen suggested that the name change would not only honor foxes but also set an example for other businesses to follow, stating, “If they changed their name, it could inspire other pubs to take note and encourage respect – and even awe – for foxes.”

This isn’t PETA’s first appeal to businesses to modernize their names. The organization has previously approached other establishments with similar requests, emphasizing the importance of updating traditional language to reflect contemporary values.