What makes the ‘World’s Most Instagrammable Cafe,’ soon to be opened in Birmingham, a social media sensation?

EL&N Café, hailed as the “most Instagrammable café in the world,” is set to make its regional debut in Birmingham, on 14th March. 

With its enchanting flower walls, pink interiors, and delectable treats, EL&N has captured the hearts of influencers and coffee enthusiasts across the globe.

Now, it’s Birmingham’s turn to bask in its photogenic glory.

EL&N Café’s journey began in London’s Mayfair, where it opened its inaugural café. From there, it rapidly expanded, gracing cities across the Middle East (including Doha, Kuwait City, and Dubai), South Africa, Europe (Milan and Edinburgh) and more, with its whimsical presence. 

Birmingham welcomes EL&N

The West Midlands will be home to EL&N’s first location in the UK outside of London. The café will nestle within the iconic Bullring & Grand Central shopping centre. 

Founder Alexandra Miller, seen in the post, expressed her excitement to SecretBirmingham, saying, “Opening our Midlands’ debut is a major milestone for us. We can’t wait to bring this experience to a new demographic of customers.” 

And indeed, Birmingham’s vibrant atmosphere is the perfect canvas for EL&N’s aesthetic magic.

What makes EL&N Café 'instagrammable'?

Flower Walls and Pink Interiors: EL&N’s signature flower walls create dreamy backdrops for Instagram-worthy photos. The café’s pink hues add to the enchantment.

Delicious Drinks: EL&N serves not only delightful drinks but also visual masterpieces. Imagine sipping a pink Turkish Delight Hot Choc, a Ruby Latte, or a Chemex Strawberry Mojito—all while capturing the moment for your feed.

Gorgeous Patisserie: Grid-worthy cakes, all-day brunch options, and afternoon tea await patrons. Each treat is a feast for both the taste buds and the eyes.

Influencers’ favourite spot for pics

Boasting nearly a million Instagram followers, EL&N Café has emerged as a prime destination for influencers in pursuit of the ideal photo. The café showcases weekly selections of global influencers’ pictures taken on-site.

Now, Birmingham’s Instagrammers can join the global EL&N community and create their own magical memories.

Where is the new café located? 

EL&N set to open on 14th March, will occupy an impressive 8,000-square-foot unit on New Street, adjacent to Zara. 

The popular retail and leisure destination, Bullring,  has welcomed 12 new shiny stores and entertainment venues, offering something for everyone so far. Whether you’re looking for fashion, food, entertainment, or gifts. 

Dan Murphy, General Manager, said in December 2023 “we continue to focus on enlivening our spaces with new brands, concepts and market firsts. We are well positioned going into 2024, with some exciting brands set to open”

So, Birmingham, get ready to sip, snap, and share—the most Instagrammable café is about to bloom in the city!