Exact date new Disney store packed with exclusive treasures will open at Birmingham's Bullring

Disney enthusiasts, take note: the new store will debut in a few weeks and will feature exclusive treasures

Disney Store has confirmed it will open inside Selfridges Birmingham Bullring on Monday 13th October 2025.

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New disney store | Doug Peters/MCPR for Disney

The announcement follows a grand launch in London last week, where TV personality Binky Felstead and her two-year-old son Wilder officially opened the Disney Store at Selfridges Oxford Street with a special Disney key ceremony.

The Birmingham opening will be part of a nationwide Disney takeover of Selfridges, following the Oxford Street London debut (25th September) and Manchester Trafford Centre opening (29th September).

Guests can expect a curated collection of exclusive merchandise usually only available inside Disney Parks around the world, including Disneyland Paris, Walt Disney World Resort in Florida, Disneyland Resort in California, Shanghai Disney Resort and Tokyo Disney Resort.

Vicky Woods, Director of Disney Store EMEA, said: “At Disney Store we are proud to bring authentic treasures created by the very storytellers who make Disney dreams a reality. We can’t wait to welcome Birmingham guests into Selfridges to discover magical gifts, festive keepsakes and collector’s items – making this Christmas one to remember.”

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