Deliveroo orders in Birmingham increase by 300% - and the most popular dish isn’t pizza

The online food ordering app is opening a new office in Birmingham to deal with the demand

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Deliveroo has doubled the number of its restaurant partners in Birmingham since the start of the pandemic and is seeing huge growth in orders - despite the ending of lockdown restrictions.

Local customers can now order from more than 2,500 restaurants on Deliveroo - double the number since February 2020. With some of its most popular restaurant partners being in Alum Rock and Sparkbrook

The online food ordering app says it’s providing a vital lifeline to the hospitality industry in the city throughout the pandemic - by helping restaurants to keep trading and reach new customers during lockdowns.

In December 2021, the number of Deliveroo orders in Birmingham were more than 300% higher than in February 2020.

To reflect this strong growth and commitment to this key market, the company will be opening a new office in Birmingham this April.

The business has also expanded its grocery offering in the city, with the number of grocery sites available on the app increasing fivefold since February 2020.

Deliveroo delivererDeliveroo deliverer
Deliveroo deliverer

What are the most popular dishes ordered on Deliveroo in Birmingham?

The top three orders in Birmingham are:

Hot wings from KFC,

The big flavour burger from Wingstop, and

A cheeseburger from Five Guys.

Wingstop was crowned Deliveroo’s restaurant of the year in 2021, beating thousands of entries to the coveted title.

US chicken shop Wingstop’s bold flavours are a hit with singing starsUS chicken shop Wingstop’s bold flavours are a hit with singing stars
US chicken shop Wingstop’s bold flavours are a hit with singing stars

What are Deliveroo’s most popular restaurant partners?

Deliveroo said it is committed to supporting the growth of small and independent restaurants.

Some of its best performing restaurants in the area include Roscoes in Sparkbrook, and Sam and Harry’s in Alum Rock.

Yasir Zabe, Restaurant owner at Roscoes, said:“Partnering with Deliveroo has been a fantastic way for us to grow our restaurant in Birmingham, especially during the pandemic.

“Since joining Deliveroo we have been extremely pleased with the number of new customers that now order from Roscoes. We are really excited about developing the partnership with Deliveroo and reaching even more customers.”

What are the top-selling grocery items on Deliveroo in Birmingham?

The top-selling grocery items across Birmingham include freshly sliced bread, skimmed milk and baking potatoes

The company says its customers are increasingly choosing to get their daily essentials and kitchen cupboard staples delivered to their door in as little as 20 minutes.

What has Deliveroo said about its expansion in Birmingham in its own words?

Deliveroo Vice President of Regional Growth, Jeff Wemyss said: “We’re really proud of this massive growth in Birmingham over the past year, and are committed to continuing to support our restaurant partners and the local community after delivering a vital service during the pandemic.

“While the economy may now have reopened, people are increasingly looking to get their favourite dishes and daily essentials delivered to their door, so we’re excited to see what the future holds for us in Birmingham, as we continue to grow our partnerships to meet this demand.”

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