Monumental homage to Brummie icons Black Sabbath from landmark Birmingham building
Selfridges celebrates Black Sabbath’s Birmingham homecoming with immersive fan experience
The department store, Selfridges, has unveiled an immersive fan experience with a special merchandise collection at its Birmingham store. The artwork and collection has been displayed ahead of Black Sabbath’s final UK show, BACK TO THE BEGINNING, which is set to take place on July 5th at Villa Park in Aston, Birmingham.
As part of a city-wide appreciation of the iconic Birmingham band, local artist, Mr Murals was commissioned to create artwork live inside the store’s windows over 7 days, unfolding in real-time for shoppers and visitors to enjoy.
Mr Murals said: “I'm honoured to take part in the celebration of Black Sabbath's rich musical roots with such a unique piece of artwork right in the heart of Birmingham. Nothing compares to painting live within your own community and I’m very excited to have my work on display at Selfridges.”
At the store, two Selfridges windows over levels 2 and 3 in the Bullring display a six-metre wide portrait of the original Black Sabbath line-up, Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward and a large Black Sabbath logo.
In addition to the murals, a limited-edition Black Sabbath collection features jackets, hoodies, t-shirts, and accessories, alongside band memorabilia and gifts. Exclusive pieces include collaborative products created with contemporary British artist Mason Newman, US Outerwear Brand Alpha Industries, and LA streetwear label, Babylon LA & Vanson Leathers; who will be offering very Limited Edition Leather Jackets signed by Ozzy Osbourne.
Sam Watson, Selfridges Birmingham Store Director welcomed the mural: “We’re so excited for this partnership and what it means not only for Black Sabbath and Ozzy fans but fans of music, as we celebrate a genre that was born in the city. We look forward to welcoming fans old and new in anticipation of one of summer’s biggest musical moments to discover more about the amazing legacy of Black Sabbath in Birmingham.”
The Black Sabbath partnership kicks off Summer of Sound at Selfridges Birmingham, with London and Manchester Exchange Square to follow on Monday 7 July. Summer of Sound is a season of unmissable merch, unexpected experiences and moments made for fans at Selfridges.