Birmingham Selfridges welcomes a new active clothing brand - for a limited time only

It’s the top rated, sell out active clothing brand that has won a legion of fans with its modern British look.

Now TALA is available in Selfridges in Birmingham in the womenswear section on Level 3 with spring and summer staples headline-generating core collections including DayFlex, Sculpt Seamless, Signare Sweats and 365 Sculpting Lounge.

It’s received more than 5,000 five-star reviews on Trustpilot, so it's like to prove a popular addition to the iconic department store next to the Bullring. We are told TALA is instore for a limited time - however, not end date has yet been announced.

“Anyone who knows TALA knows that we - and I - are completely product-obsessed, so for customers to be able to try on their favourite TALA pieces in person is incredibly exciting, and I couldn't think of a better place to start than Selfridges, a retailer that holds so much history within its walls,” TALA founder and entrepreneur Grace Beverley comments.

For the last five years, TALA has shaken up the fashion industry with its timeless yet trending active and off-duty styles. Consciously created with sustainability at the forefront, TALA is known for its modern, British sensibility, which is accessible and inclusive without sacrificing performance or fit. 

This partnership marks the first time that TALA customers will be able to experience the brand in person in a physical retail environment. Customers can directly interact with TALA's products, feel the quality of the fabrics, and gain a deeper understanding of the brand's thoughtful processes around design and sustainability. 

Bosse Myhr, Buying Director Menswear, Womenswear and Childrenswear at Selfridges said: “We are thrilled to welcome activewear brand, TALA to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands and so we are super excited to be working with talented entrepreneur and Founder, Grace Beverley. 

“TALA really embodies our customers’ desire for key pieces that offer transitional lifestyle solutions, from working out to socialising with friends.” 

TALA collections available in-store at Selfridges 

DayFlex: There's flattering, and then there's DayFlex. Yoga-inspired, buttery soft, hybrid active and athleisure styles to take you beyond the gym.

365 Sculpting Lounge: Super soft, super supportive elevated essentials with endless wearability and styling capabilities.

Sculpt Seamless: Activewear that does all the hard work for you. Made from ultra-compressive materials, Sculpt Seamless combines the best shapewear and performance for a super sculpted bum and snatched waist. 

Outerwear: Timeless, transitional outerwear made to go with everything and go everywhere. The perfect layering pieces to keep you looking cool and feeling warm, these are the essential closet classics.

About TALA 

When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear.  

Founded in 2019, TALA is a female-led brand on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit. They exist to show the industry that better options are available if and when you choose to shop.

About Founder Grace Beverley

A serial entrepreneur, changemaker and digital broadcaster, Grace Beverley is an innovator by nature. Founder and CEO of activewear brand TALA, fitness tech brand Shreddy, and personal organisation brand The Productivity Method, Beverley has a global following of over 3 million people. In 2022 TALA raised £4.2 million in funding led by esteemed VC funds Active Partners and Venrex. 

Beyond this, Grace is an established speaker and podcast host and was named first in Forbes 30 under 30’s retail and e-commerce list at age 23. Grace’s first book ‘Working Hard, Hardly Working’ was an instant Sunday Times No. 1 Bestseller. Her podcast of the same name has a reach of over 20 million people and hasn’t left Spotify’s Top 5 in the Business Charts.

Known for confronting big topics in an informal & accessible way, Grace is a leading voice on female funding, the representation of women in media, sustainable fashion and entry into entrepreneurship, which she has spoken about on BBC Radio 4’s Woman's Hour, Bloomberg News and Vogue Business. 

However, despite tackling mammoth topics such as these, she’s always proving that you don't need to take yourself too seriously to be a revered businesswoman.

About Selfridges

Selfridges was founded by Harry Gordon Selfridge, changing the world of retail forever when the first store opened on Oxford Street in 1909. Since then, the brand has opened three more stores in Manchester and Birmingham and become the only store to be named Best Department Store in the World four times.

A landmark destination and social centre where everyone is welcome, Selfridges is proud to be “powered by imagination and filled with creative spirit”. Some stores include the in-house cinema, restaurants, bars and skate bowl, to an ever-evolving roster of collaborators and cultural partnerships, Selfridges is a creative playground in which to discover new ideas and live brighter.

Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing customers the biggest names in luxury alongside emerging industry disruptors. The retailer is dedicated to reimagining the way we shop and crafting extraordinary customer experiences at every turn, including The Oxford Street Corner Shop which plays host to a rotating line-up of imaginative retail concepts from the likes of LOEWE, Versace, SKIMS and Louis Vuitton.

Selfridges is committed to creating a more sustainable future for people and planet and continues to build on over a decade of retail activism. 

Since banning fur in 2005 and removing all plastic-based cosmetic glitter from its stores in 2021, Selfridges launched its circular ecosystem ‘Reselfridges’ with products and services across resale, rental, repair, refill and recycle. The business continues to pursue ambitious targets and transition to more sustainable materials, explore new business models, and challenge the mindsets of partners and customers, with a goal of achieving net-zero carbon emissions by 2040.