What an unforgettable weekend at Bullring! 🎉

Shoppers and fans filled the centre as Channel 4 rolled in to film their brand-new music show Your Song. Hosted by Birmingham’s very own Alison Hammond, the atmosphere was buzzing from start to finish.

The crowds were treated to incredible performances from Sam Ryder and Paloma Faith, bringing even more star power to the city.

The energy was electric, the cheers were loud, and Bullring was alive with excitement as everyone came together to be part of something special.

Watch the video for the Bullring’s footage on the event

So what is Your Song?

From the makers of The Great British Bake Off and The Piano (Love Productions), comes brand-new series Your Song for Channel 4.

Music takes to the streets and to the hearts of communities nationwide.

Presented by Alison Hammond, Your Song is about everyday people, who, driven by their love and connection to a particular song, will step up to the stage and share their story with the world. Whether their track helped them through heartbreak, became their anthem of triumph, or reminds them who they are, Your Song is exactly that…. Your’s.

Alison Hammond will bring her trademark compassion, humour, and unique ability to connect with our singers – encouraging them to open up and tell their story.

With its signature pop-up stage, Your Song will travel into the bustling heart of some of the UK's most vibrant towns and cities, offering amateur singers the chance to perform in front of a packed crowd – often for the very first time.

Alison Hammond: “I love the power that music and singing your heart out has, it can literally change your mood – put a smile on your face, make you sad, make you reminisce, so I’m really excited about this new show which is about real people telling us their stories, through song….let’s hit the road!”