Marie Curie van hits the roads of Birmingham to secure votes for charity partnership

The van, drove around Birmingham visiting the Library of Birmingham, New Street, Villa Park and even popped into Morrisons at Small Heath and acted as a perfect canvas for the UK's leading end of life charity to share its powerful messaging.

The Marie Curie van was brightly adorned with eye-catching images highlighting its ‘More Care Moments’ initiative to demonstrate what could be achieved if it was selected as Morrisons' new charity partner.

Marie Curie is in the running for the new charity partner with the supermarket and is now down to the final two hopefuls. The money raised from the partnership will go directly towards supporting Marie Curie services across the West Midlands, helping the charity to expand its services and launch new ones that will leave a lasting legacy in the local communities.

The Marie Curie Hospice, West Midlands in Solihull offers inpatient care, a Support and Wellbeing Hub, specialist care at home and bereavement support to adults, children, and young people.

Peter Sara, Senior Community Fundraiser at Marie Curie said:

“We are so excited about the potential of being Morrisons’ new charity partner. The power of a partnership such as this will allow us to create more care moments that truly matter so we knew we had to be creative in catching the attention of the staff at Morrisons.

“So, if you saw the Marie Curie van on the road or outside one of our local landmarks this week we hope you gave the driver a little wave. And to all Morrison staff, please vote for Marie Curie.

“Our Marie Curie Nurses support people at the end of life and their families both in our hospices and in their own homes with the highest quality clinical, practical, and emotional care, so they can live the best life possible, right to the end.

“Every five minutes, someone dies without the care and support they need. Staff at Morrisons have the power to help change this – voting for Marie Curie will mean we can reach more families who need us in the local communities - meaning more bedside care in Birmingham, more support in Solihull, more compassion in Coleshill and more smiles in Stirchley."

If successful, the partnership will span over three years and help the charity to fund an incredible half a million hours of nursing care.

Marie Curie is the UK's leading end of life charity. The charity provides expert end of life care for people with any illness they are likely to die from, and support for their family and friends, in our hospices and where they live. It is the largest charity funder of palliative and end of life care research in the UK, and campaigns to ensure everyone has a good end of life experience. Whatever the illness, we're with you to the end.

If you are an employee of Morrisons, please vote for Marie Curie by Sunday, 16 June