LS Fire Group engage Fifteen Design in new strategic partnership

LS Fire Group has recently completed a detailed evaluation process to select a partner able to drive a combined strategy for sales, marketing and delivering increased leads. This is aimed at repositioning and driving the company forward across their portfolio of over 90 UK brands in designing, installing commissioning and servicing fire life safety solutions.

Specialising in all aspects of brand, web design, development, digital marketing, SEO, PPC, email marketing, social media marketing, hosting and maintenance, Fifteen’s results-driven solutions, with a high focus on integrated client service and care, fits LS Fire’s future-forward brief.

The initiative comes under the leadership direction of Andrew McMenzie, who joined LS Fire Group as MD in June 2023. Fifteen and LS Fire Group will work in close collaboration to strategically promote and expand the business into new markets, utilising leading-edge analytics software to embed re-energised sales and marketing techniques.

Andrew McMenzie said: “Central to our search was finding a partner 100% committed and inspired to join us on our journey through to successful delivery. From the earliest engagement, it was clear that not only was Fifteen aligned with our vision, but enthused to shape our thinking with an immediate connection established. Alongside building an exciting, relationship-focussed proposition, Fifteen was clear on the integral need to be data driven, which united perfectly with our core strategic vision.”

Fifteen’s Director of Strategy, John French, said: “We’re thrilled to be stepping forward with Andrew and the LS Fire Group team on this exciting partnership. It’s a great endorsement of the hard work, innovative thought, and client-focussed care that I know Fifteen’s dedicated personnel commit to every project.

“Together, we all look forward to delivering LS Fire Group’s ambitious vision of driving higher levels of fire safety compliance in its chosen markets.”