Hotel Chocolat to open concept store and café in Birmingham this March

Opening on Saturday, 29th March 2025, this new location will be home to the beloved Velvetiser Café, serving the iconic Velvetised™ drinking chocolate alongside other hot drinks. Hotel Chocolat’s Birmingham Longbridge store opening times are Monday – Saturday, 9am - 8pm, and Sunday, 11am - 5pm.

Guests can explore a wide range of customizable combinations, choosing from 18 different Velvetised flavours served hot, over ice, or as a Choc Shake. The drinks can be tailored with dairy milk or plant-based alternatives, along with an array of delicious toppings for that perfect personal touch.

The space occupies a prominent 2,679 sq ft unit and offers a welcoming space for 35 guests, allowing the Birmingham community to sit in, relax, and enjoy their time while browsing a select range of Hotel Chocolat’s renowned selection of premium chocolates.

The team can also help customers find their chocolate ‘Love Match’ based on their preferred flavour profiles including smooth pralines, patisserie-inspired flavours or something tipsy that packs a punch.

Commenting on the new store, Hotel Chocolat’s Omnichannel Director, Frankie Haynes, said: "We’re thrilled to bring the Hotel Chocolat experience to Birmingham Longbridge Retail Park. Our new Velvetiser Café is designed to offer a relaxing space where people can enjoy our signature drinks and treats at a leisurely pace.”

"The Longbridge store marks another step in our expansion, and we’re excited to continue offering more of these delightful, out-of-town experiences across the country in the coming years."

For eager shoppers keen to get a first glimpse of the new store, Hotel Chocolat will be offering surprise and delight moments to customers who purchase on opening day, as well as 20% off the Velvetiser Café for VIP.ME members, the chocolatier’s rewards programme, which is free to join.

To find your nearest Hotel Chocolat store and to find our store opening times, please visit: www.hotelchocolat.com/uk/chocolate-shops.