From Instagram to High Street: The Flower Girl Birmingham opens first store
The Flower Girl Birmingham, founded by local florist Samantha Jayes, is thrilled to announce the grand opening of its very first bricks-and-mortar store in Water Orton, Birmingham.
Located at 2 Station Building, Birmingham Road, B46 1SR, the shop will officially open its doors on 1st September 2025, following a celebratory launch party on 31st August.
What began as a vibrant Instagram venture is now blossoming into a beautiful physical space. Samantha launched The Flower Girl Birmingham in 2017, sharing her floral creations on social media and gradually building a loyal following. Known for creating bold, statement floral arrangements, her brand has flourished organically, built on a foundation of passion, creativity and over 10-years of floristry experience, serving customers across the West Midlands and beyond. The new store marks a significant milestone, transforming a small, independent, Instagram-born dream into a hub for floral artistry and community connection.
The new Water Orton store will bring together all aspects of The Flower Girl Birmingham under one roof, promising an exciting chapter for this beloved local business. With flowers for every occasion, customers can expect personalised consultations for weddings, funerals and events, purchase ready-to-go arrangements and pre-order bespoke floristry designs for delivery or collection. For those eager to explore their own creativity, Samantha will also host 1:1 and group floristry masterclasses, with additional seasonal workshops planned throughout the year, at the new store.
Beyond blooms, the shop will also celebrate the wider creative community. Visitors will be able to shop a curated selection of candles, cards, vases, gifting and home décor. As a small business committed to supporting fellow local enterprises, The Flower Girl Birmingham store will proudly feature creations from other local businesses, including The Bumble Bee Workshop, who will be displaying its beautiful dried flower jewellery in-store.
Samantha Jayes, founder of The Flower Girl Birmingham, comments: “The Flower Girl Birmingham has grown from an small Instagram business into something I could have only dreamed about when I first started back in 2017. To be opening our first shop feels like such a special moment, not just for me but for everyone who has supported this journey. I can’t wait to welcome both new and loyal customers into our new home.”
Join The Flower Girl Birmingham at its exclusive launch party Sunday 31st August, 12-4pm, celebrating the opening of its very first retail store. The launch party will feature pop-up collaborations with Forever Violet (permanent jewellery), Glow Ink (fine line tattoo specialist), and speciality coffees from Espresso by GG. The first 30 customers will also receive a free goodie bag and attendees will have the chance to enter an exclusive raffle worth £450 with prizes from local businesses. A family-friendly community event, this is the perfect chance to be the first to see the new store and celebrate a Birmingham-grown success story.
For flowers for every occasion, consultations and master class bookings come and visit The Flower Girl Birmingham in-store, find it on Instagram @theflowergirlbirmingham, or head to its website, www.theflowergirlbirmingham.co.uk.