Major retailer Bandai Namco to open second flagship store in Birmingham

A Japanese entertainment retailer is set to open a second UK flagship store in Birmingham.

Bandai Namco Amusement Europe Ltd, the owner of the interactive retail experience Bandai Namco Cross Store Camden, is due to launch a two-storey outlet on New Street.

The flagship site, which will offer a range of Japanese brands and attractions, will open its doors on 14 April.

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John McKenzie, managing director of Bandai Namco Amusement Europe, said: "Birmingham in the Midlands is a great central location to position our second Bandai Namco Cross Store.

"With the great success of Bandai Namco Cross Store Camden, London, we are excited to deliver a consistent experience further north in the country to reach the demand from a large and diverse customer base.

"Guests and fans will have another hub of entertainment to experience the much-loved Japanese IP and brands we offer."